Episode 112 - How word of mouth marketing can help sell books

In this episode of our podcast, Chris (my mom) reviews the 2018 Word of Mouth Marketing Report from Convince and Convert Consulting and how it can help authors sell more books. There is some real interesting stuff here about how word-of-mouth affects how and why people buy. Something worth looking at for your marketing in 2019.  Show Notes & Links [...]

Episode 111 - Testing Organic Marketing Strategies with author Sara Rosett

Happy New Year to you--one and all. On this week's podcast my Mom somehow forgot to get the intro in the show, so I wanted you to know this is episode 111 and she is interviewing USA Today bestselling author Sara Rosett about organic (non-paid) strategies she's trying out with her books. You're gonna like it--even though the intro is [...]

Episode 110 - Why you need word-of-mouth marketing and 7 strategies to get started

This week my mom talks about another disruptive marketing strategy on the Smarty Pants Book Marketing Podcast: word-of-mouth marketing. This new-old kind of marketing is making a resurgence as readers trust ads less and friends more when it comes to recommendations. Be sure and take a listen and let me know what you think.  Show Notes & Links: -What’s coming [...]

Episode 109 - How to copy another author's promotion and make it work for you

On this week's podcast my mom talks about how to copy another promotion and fit it to your platform. Or even whether you should try and copy another author's promotion. It might not work for you. She'll give you some solid guidelines and rules to follow to make sure it fits before you spend time and money. Good stuff. Also, [...]

Episode 107 - How to Get Ahead of the Book Marketing Curve in 2019

Happy holiday season start! My mom is putting together a series of podcasts to finish out the year on how to disrupt your book marketing in 2019. If there's one thing we all know it's that book marketing is getting tougher. And she's ready to give us some advice on how to disrupt our marketing systems. It will be challenging, [...]