Episode 91 - The Three New Rules of Email Marketing

I was under the weather a bit this week so Chris took over the podcast and talked about the three new rules of email marketing. They may stretch you a bit but they are important to understand. Here you go. In this episode Chris outlines the three new rules of email marketing all authors need to pay attention to. As [...]

Episode 90 - Crisis Management For Authors Part 2 - How to Know When to Take Action

This week we're finishing up our two-episode series on crisis management for authors and I'm excited about this one. We're going to learn when we should take action on something that happens and when we should just ignore. Also, we'll talk about how to separate fact from fiction--it's a pretty big deal in knowing what to do next. Show Notes [...]

Episode 89 - It Could Happen to You - Crisis Management for Authors

I'm excited to share this week's podcast. Not just because it's timely but because my podcast co-host just happens to be an expert in the subject. Chris Syme (my mom) spent many years as a crisis manager helping universities, athletes, and businesses learn how to handle crises. In this podcast she shares a formula with us for steps we can [...]

Episode 88 - Book Description Mistakes You're Making And How To Fix Them

I am so excited about this episode! One of the major pieces in the "chain" of a reader buying our book is a good book description. And Bryan Cohen knows his book descriptions. There are some great tips in this . Enjoy!   In this episode Chris interviews copywriting expert and author Bryan Cohen on how to fix the most [...]

Episode 87 - How to Run Successful Book Promotions

Hey author buddies! On this week's podcast we interview the founder of Written Word Media, Ricci Wolman. They are the home of FreeBooksy, BargainBooksy, and more. Sometimes it's hard to know which book promotions work and which ones don't for specific situations so we're hoping to give you the good stuff in this episode. Share with a friend!  Show Notes [...]