Episode 107 - How to Get Ahead of the Book Marketing Curve in 2019
Happy holiday season start! My mom is putting together a series of podcasts to finish out the year on how to disrupt your book marketing in 2019. If there’s one thing we all know it’s that book marketing is getting tougher. And she’s ready to give us some advice on how to disrupt our marketing systems. It will be challenging, so hang in there!
Links & Show Notes:
–Why it’s time for a marketing disruption and what that means.
-Why readers’ desires are going to dictate the direction of marketing.
-Why books don’t sell: is it your marketing or is it the book’s quality?
-Why your idea of success needs to determine your marketing strategies.
-The two applications of disruptive marketing we’re going to cover in the series: writing to market and giving your current books a facelift.
-What we need to keep going forward (don’t throw out the baby with the bath water):
1. SMART marketing principles
2. The sales funnel or reader’s journey
3. Content strategy that engages readers
Links: click ’em, they’re live: