Episode 122 - When to Use BookBub Ads and How to Bid Successfully

This episode is the third of a three-part super series on how to become a BookBub ads expert with David Gaughran. If you haven’t listened to episodes one and two, I recommend you start there. Here’s the link to the first show in the series: https://cksyme.com/episode120


In this episode Chris and smarty pants guest David Gaughran talk about how to bid for success with BookBub ads. There may be a tiny bit of math involved, but keep calm and carry on.

Show Notes & Links:

-Why using CPM (cost-per-thousand impressions) bidding can be foreboding.

-The reasons why CPM bidding is better than CPC bidding (cost-per-click) on BookBub ads.

-If you haven’t optimized your ads through testing and your ad is bad, CPM might be a risk.

-When should you use BookBub ads?

-Is there a difference in effectiveness for authors on KDP-only or wide?

-Why your success rate goes up when you test.

-When BookBub ads are good for free books and when they are not

-Be sure and listen for David’s smarty pants tip to rule them all at the end of the show.

Links (click ’em, they’re live)

Get David’s new book, BookBub Ads Expert here

David Gaughran website and blog

Becca Syme’s new Quitcast Show; what to quit, what to keep, and what to question.

Chris Syme’s Facebook page

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