Episode 71: What Pronoun's Demise Means For Authors
In this episode Chris and Anne Janzer talk about the challenges and opportunities that come with the failure of Pronoun.
Show Notes & Links:
-If you were using Pronoun to distribute your books, what does the aftermath look like for you? What are your options?
-Why the loss of Pronoun reveals a bigger challenge for all indie authors.
-Why using goals-objectives-strategies-tactics (GOST) to drive your marketing plan will help you navigate changes in the market.
-How to do you own “House Hunter Analysis” to find your best fit for book distribution companies.
-The four components of a House Hunter Analysis to find your best option that fits your business goals for publishing :
- How wide is their distribution?
- Time: was is the ease of use of the platform?
- Trust: what kind of relationship does the company have with their authors?
- Financials: royalties, delivery of royalties, cost of program, etc.
-How to use “satisficing” to make your business decisions and win.