Episode 71: What Pronoun's Demise Means For Authors

In this episode Chris and Anne Janzer talk about the challenges and opportunities that come with the failure of Pronoun.

Show Notes & Links:

-If you were using Pronoun to distribute your books, what does the aftermath look like for you? What are your options?

-Why the loss of Pronoun reveals a bigger challenge for all indie authors.

-Why using goals-objectives-strategies-tactics (GOST) to drive your marketing plan will help you navigate changes in the market.

-How to do you own “House Hunter Analysis” to find your best fit for book distribution companies.

-The four components of a House Hunter Analysis to find your best option that fits your business goals for publishing :

  • How wide is their distribution?
  • Time: was is the ease of use of the platform?
  • Trust: what kind of relationship does the company have with their authors?
  • Financials: royalties, delivery of royalties, cost of program, etc.

-How to use “satisficing” to make your business decisions and win.


Link to Anne’s Amazon author page

Link to Anne’s website

Link to Barry Schwartz’s book The Paradox of Choice

Link to sign up for Chris’ free Facebook Ads email class

Link to the December special for Chris’ three book marketing books

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