Episode 88 - Book Description Mistakes You're Making And How To Fix Them
I am so excited about this episode! One of the major pieces in the “chain” of a reader buying our book is a good book description. And Bryan Cohen knows his book descriptions. There are some great tips in this . Enjoy!
In this episode Chris interviews copywriting expert and author Bryan Cohen on how to fix the most common mistakes authors make when writing a book description and how to fix them.
Show Notes & Links:
-Why writing a book description is more like poetry than prose.
-Waste not, want not. Why every word is important.
-The 4 elements of a successful book description.
-The most common mistakes authors make when writing book descriptions & how to fix.
-Why a plot summary is not just a retelling of the book.
-Less is more. Why too many details can turn your buyer off.
-Where does this stuff go: NY Times or USA Today bestselling author status, info about a series.
-Why you need a call-to-action or selling paragraph. Do you want to leave 20% of your book sales behind?
-How comparisons can increase your sales and how Bryan does it.
-Why effective online ads require research and testing. Not for the newbie or faint-hearted.
-Quote of the show: “Publishing is something you cannot do for a dollar.”
-Don’t miss Bryan’s smarty pants tip at the end–it’s gold.
Links: Click ’em, they’re live
Bryan’s copywriting book, How to Write a Sizzling Synopsis
Bryan’s online courses on Teachable
Book of the Month: Sell More Books With Less Marketing by Chris Syme. Spend less time marketing and more time writing.
